End of an era as Daily Post goes weekly

The Liverpool Daily Post has become a weekly newspaper, 156 years after its first daily edition was published in June 1855.

The major move has led to loss of six jobs at the Merseyside newsroom. However, the publishers believe that the change is necessary and that it will be better for readers and more appealing to advertisers.

The paper will change its title to ‘The Liverpool Post’ and will be comprised of a bumper 100-page spread, going on sale every Thursday and costing £1.

This will include a new sports section and more in-depth business coverage along with what is described as a ‘dazzling’ new culture section.

Sara Wilde, the managing director of Trinity Mirror North West and North Wales - the Post’s parent company - said on the paper’s website: “A change in approach is vital. Our business has been built on the ability to be proactive and to continually adapt our portfolio to reflect market conditions and changing consumer trends.”

The Daily Post had seen circulation figures drop dramatically over the past few years. Recent ABC figures showed 8,217 copies were being sold daily compared with just under 18,000 in 2006.

Editor of the Daily Post, Mark Thomas said: “We appreciate that the world is changing and people's buying habits and news consumption requirements are very different.”

The changes will also see a new-look website which will update its readers daily along with a Liverpool Post newsletter, sent out every weekday morning.

Writing for the Daily Post website in December Neil MacDonald, head of web development described the move as: “Carrying a 156 year tradition of great independent journalism into an exciting new era.”